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When companies take a political stand
Sep 20, 2024

When companies take a political stand

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When a business shows support or opposition to a particular side of a partisan issue, what does it mean for the consumers who don't agree?

Segments From this episode

Credit card rates may come down from super high to ... still kind of high

Now that the Federal Reserve has lowered its benchmark interest rate, consumer loans should get cheaper with time; some already have. Soaring credit card rates, in particular, have attracted the attention of many politicians — including former President Donald Trump, who this week said he wants to temporarily cap credit card rates at around 10%. How doable is that?

What calculus should companies make when making a political stand?

Sep 20, 2024
Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.
When Ben & Jerry's first started out, the company aligned itself with progressive values — something it is still known for today.
Lisa Lake/Getty Images for MoveOn

The team

Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
John Bruington Media Producer
Jesson Duller Media Producer
Brian Allison Technical Director
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC