Nov 8, 2018

Selling your house? Make it Instagramable

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(Markets edition) When you're listing a house or shopping for one, there are a few key figures to know: The square footage, number of bathrooms... but what about "Instagramable moments"? In hot real estate markets, marketing professionals are commanding big…

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Realtors turn to social media to market luxury real estate

Nov 8, 2018
The latest Instagram "influencers": Houses.
A beachfront "Instapenthouse."
Anna Scott

(Markets edition) When you’re listing a house or shopping for one, there are a few key figures to know: The square footage, number of bathrooms… but what about “Instagramable moments”? In hot real estate markets, marketing professionals are commanding big fees for making properties stand out on social media. We’ll talk with one. Then: The Fed’s efforts and opening up, and what you need to know about a new Trump administration rule letting some employers opt out of covering birth control. Today’s show is sponsored by ForexThe Michigan Economic Development Corporation and Paypal.

The team

Stephen Ryan Producer, BBC