Marketplace Morning Report for Tuesday, March 18, 2014
The Republican National Committee launches a huge television ad as live television (and live television ads) are less and less popular with viewers. Are political parties missing the boat by still targeting TV, or do they have so much money to spend, it doesn’t matter how closely targeted their ads are? Plus, housing starts are on the up again after a grim winter. What’s prompting the bump? Also, the convention that is a convention all about conventions. And with the proliferation of social media and data-gathering apps, Oakland, California residents are feeling the peer-pressure to save water because of a frowny face utility statement.
The Republican National Committee launches a huge television ad as live television (and live television ads) are less and less popular with viewers. Are political parties missing the boat by still targeting TV, or do they have so much money to spend, it doesn’t matter how closely targeted their ads are? Plus, housing starts are on the up again after a grim winter. What’s prompting the bump? Also, the convention that is a convention all about conventions. And with the proliferation of social media and data-gathering apps, Oakland, California residents are feeling the peer-pressure to save water because of a frowny face utility statement.
