Marketplace Morning Report for Tuesday April 29, 2014
Apr 29, 2014

Marketplace Morning Report for Tuesday April 29, 2014

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Toyota is moving from Torrance, California, to Texas. It's a big win for Texas Gov. Rick Perry, who's been working hard to lure companies to the Lone Star State, touting low taxes and a more manageable cost of living. Plus, a Chai tea with Oprah's name on it will be sold starting Tuesday at Starbucks stores. The "Oprah effect" of her personal endorsements is well known. But this is new territory because it's the first time Oprah has partnered with a company to endorse a product.

Segments From this episode

Five ways to reopen lines of communication

Apr 28, 2014
"It's been too long since we've been in touch."

Cities want to make your rooftop gardens profitable

Apr 29, 2014
Some cities are experimenting with financial encouragement for green roofs

Toyota of Texas

by
Apr 29, 2014
Toyota's move to Texas a big win for Texas Gov. Rick Perry.

Which brand is bigger: Oprah or Starbucks?

Apr 29, 2014
A little pepper. A little ginger. A Starbucks Chai Tea with Oprah’s name on it.

Government targets millions for job training programs

Apr 29, 2014
Opportunities lie ahead for people suffering the effects of the Great Recession.

PODCAST: A case of the Mondays for BofA

Apr 29, 2014
As Oprah releases a new tea at Starbucks, a look at the power of branding. And, the business value of connecting with old flames, or "dormant ties."

Toyota is moving from Torrance, California, to Texas. It’s a big win for Texas Gov. Rick Perry, who’s been working hard to lure companies to the Lone Star State, touting low taxes and a more manageable cost of living. Plus, a Chai tea with Oprah’s name on it will be sold starting Tuesday at Starbucks stores. The “Oprah effect” of her personal endorsements is well known. But this is new territory because it’s the first time Oprah has partnered with a company to endorse a product.

The team

Stephen Ryan Producer, BBC