Aug 4, 2011

Marketplace Morning Report for Thursday, August 4, 2011

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Marketplace Morning Report for Thursday, August 4, 2011

Segments From this episode

'Brand resilience' in the social media age

Aug 4, 2011
Author Jonathan Copulsky explains how companies can manage their image in the era of Twitter, Facebook and YouTube

The Gap takes marketing on the road

Aug 4, 2011
The clothing retailer tries to re-brand itself by getting into the taco truck business. Will it convince young shoppers that its new line of jeans is gritty and hip?

Japan's moves on Yen could help the global economy

Aug 4, 2011
With slowing growth of exports, there is real concern that the Japanese economy could slip back into recession.

What's a central bank?

Aug 4, 2011
As the global economy slows, and government's are reducing their own spending, investors are increasingly looking at monetary policy as the way to stimulate the market

Hitachi and Mitsubishi sitting in a tree...

Aug 4, 2011
Shares of Japanese companies Hitachi and Mitsubishi Heavy Industries surged today after reports surfaced that the two companies were planning to merge. The union would create one of the world's largest companies.

French wind farm faces opposition from D-Day veterans

Aug 4, 2011
A massive wind farm off the coast of France is facing opposition by groups trying to preserve the historical D-Day invasion site

Kraft Foods to carve itself in two

Aug 4, 2011
In a push to increase profits, one company will spotlight snacks while the other will focus on the sit-down meal market

Hackers say Wall Street traders are vulnerable

Aug 4, 2011
The annual Black Hat hacker convention is underway in Las Vegas. On the schedule: a lecture outlining how easy it would be to hack high-frequency trading operations on Wall Street.

Do U.S. workers want call center jobs?

Aug 4, 2011
Jobs For America, a call center collation, said today it's hoping to create up to 100,000 jobs in the next two years in the call center industry -- jobs coming back from being outsourced to places like India and the Philippines.

Finding the actual tipping point to create jobs

Aug 4, 2011
Initial claims for unemployment insurance declined in the last week of July, the U.S. Labor Department said. Economists like Mesirow Financial's Diane Swonk say this puts the onus on central banks to juice the economy.

Grounding the FAA brings surprising economic ripples

Aug 4, 2011
A team of engineers from the Federal Aviation Administration is in Washington today, lobbying Congress to come to an agreement on an FAA budget

GM: Finally turning a corner?

Aug 4, 2011
General Motors today reported its profit nearly doubled in the 2nd quarter thanks to higher prices on its cars and trucks. Analysts believe GM may have made a permanent turn from its unprofitable days of the past.

The team

Stephen Ryan Producer, BBC

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