Marketplace Morning Report for Thursday, April 23, 2015
Apr 23, 2015

Marketplace Morning Report for Thursday, April 23, 2015

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Airing on Thursday, April 23, 2015: The internet was first called DARPA net; the D for defense. The association between the U.S. military and digital communications has a rich history. Now, the Pentagon is poised to launch a cybersecuritiy strategy that will include a new outpost in California's Silicon Valley. More on that. And Coke reported improved earnings this week despite long-term fall-offs in soda sales. Pepsi will share its earnings Thursday. In addition to cutting costs, Coke’s seemingly successful strategy has included promoting smaller – more expensive – containers for its soda beverages. We'll take a closer look. Plus, it's going to be up to a jury to decide a case that may have huge implications for the summon-a-ride-by-smartphone industry in California. A key question in some state courts: whether people who drive for ride-sharing services like Uber and Lyft are contractors or employees. 

 

 

 

Segments From this episode

Coke and Pepsi face headwinds

Apr 23, 2015
Coke reports improved earnings, despite long-term soda sale fall-offs.

Target takes aim at new 'core' customer: young Latinos

Apr 23, 2015
SinTraduccion is Target’s first ad campaign designed solely with Latinos in mind.

Rents are rising, and fast

Apr 23, 2015
Rents have increased by almost 4 percent and are likely to keep going.

In a sharing economy, labor laws fall short

Apr 23, 2015
Legal experts say 80-year-old labor laws don't work in today's economy.

PODCAST: A huge quarterly loss for Brazilian oil company

Apr 23, 2015
Rent goes up, Brazilian oil goes down, and Target caters to Hispanic millennials.

Airing on Thursday, April 23, 2015: The internet was first called DARPA net; the D for defense. The association between the U.S. military and digital communications has a rich history. Now, the Pentagon is poised to launch a cybersecuritiy strategy that will include a new outpost in California’s Silicon Valley. More on that. And Coke reported improved earnings this week despite long-term fall-offs in soda sales. Pepsi will share its earnings Thursday. In addition to cutting costs, Coke’s seemingly successful strategy has included promoting smaller – more expensive – containers for its soda beverages. We’ll take a closer look. Plus, it’s going to be up to a jury to decide a case that may have huge implications for the summon-a-ride-by-smartphone industry in California. A key question in some state courts: whether people who drive for ride-sharing services like Uber and Lyft are contractors or employees. 

 

 

 

The team

Stephen Ryan Producer, BBC