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Marketplace Morning Report for Monday, October 28, 2013
Oct 28, 2013

Marketplace Morning Report for Monday, October 28, 2013

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The federal government shutdown. The down-to-the-wire debt limit debate. Claims that the U.S. has been spying on its allies. If America was a company, and not a country, it would be hard to deny that the American brand has taken quite a beating recently. Marketplace Morning Report talks to one of the world's most successful marketing and ad men, Martin Sorrell, CEO of WPP, about how to fix the U.S.'s tarnished image. And, starting this week, users of Instagram will begin to see ads in their feeds. Some who see Instagram photos as fine art may look askance at the intrusion of marketing into their personal galleries. But Instagram promises the ads will be creative and fit nicely into your photo feed. So what is the "Instagram aesthetic" anyway?

Segments From this episode

Ad visionary: Is America's 'brand' damaged?

Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.

Instagram promises ads will fit 'Instagram aesthetic' -- whatever that is

Oct 28, 2013
Instagram wants to put ads into our social media feeds, but it promises those ads will mirror the "Instagram aesthetic."

India wants foreign banks to do business in rural areas

Oct 28, 2013
India wants more foreign banks to lend in rural areas. But will the new rules appeal to the banks?

One year later, Oakwood Beach is lost to Sandy

by
Oct 28, 2013
A year ago this week, Hurricane Sandy plowed into the eastern seaboard, leaving dozens dead and causing more than $50 billion in damage. The repairs are ongoing in so many spots with applications on file from 25,000 New Yorkers in need of assistance, mostly to fix homes. But some communities are not rebuilding.

PODCAST: A neighborhood lost to Sandy

Oct 28, 2013
One year after Hurricane Sandy, a Staten Island neighborhood is lost forever. And, India wants more foreign banks to lend in rural areas. But will the new rules appeal to the banks?

The federal government shutdown. The down-to-the-wire debt limit debate. Claims that the U.S. has been spying on its allies. If America was a company, and not a country, it would be hard to deny that the American brand has taken quite a beating recently. Marketplace Morning Report talks to one of the world’s most successful marketing and ad men, Martin Sorrell, CEO of WPP, about how to fix the U.S.’s tarnished image. And, starting this week, users of Instagram will begin to see ads in their feeds. Some who see Instagram photos as fine art may look askance at the intrusion of marketing into their personal galleries. But Instagram promises the ads will be creative and fit nicely into your photo feed. So what is the “Instagram aesthetic” anyway?

The team

Stephen Ryan Producer, BBC