Marketplace Morning Report for Monday, October 28, 2013
The federal government shutdown. The down-to-the-wire debt limit debate. Claims that the U.S. has been spying on its allies. If America was a company, and not a country, it would be hard to deny that the American brand has taken quite a beating recently. Marketplace Morning Report talks to one of the world's most successful marketing and ad men, Martin Sorrell, CEO of WPP, about how to fix the U.S.'s tarnished image. And, starting this week, users of Instagram will begin to see ads in their feeds. Some who see Instagram photos as fine art may look askance at the intrusion of marketing into their personal galleries. But Instagram promises the ads will be creative and fit nicely into your photo feed. So what is the "Instagram aesthetic" anyway?
The federal government shutdown. The down-to-the-wire debt limit debate. Claims that the U.S. has been spying on its allies. If America was a company, and not a country, it would be hard to deny that the American brand has taken quite a beating recently. Marketplace Morning Report talks to one of the world’s most successful marketing and ad men, Martin Sorrell, CEO of WPP, about how to fix the U.S.’s tarnished image. And, starting this week, users of Instagram will begin to see ads in their feeds. Some who see Instagram photos as fine art may look askance at the intrusion of marketing into their personal galleries. But Instagram promises the ads will be creative and fit nicely into your photo feed. So what is the “Instagram aesthetic” anyway?
