Marketplace Morning Report for Monday, Feb. 16, 2015
Airing on Monday, Feb. 16, 2015: It's crunch time for Greece to try and strike a deal. The Greeks want to restructure and reexamine their bailout structure, whereas Germany and others are pushing back, saying Athens must honor old commitments. The change of government in Greece, widely-supported, is hanging over those talks. Meanwhile, CostCo and American Express are breaking up their exclusive arrangement at the end of March, in which AmEx was the only credit card accepted at Costco's stores. We take a look at the value of being CostCo's exclusive credit card and why other credit card companies are likely to want to vie for the 'co-branded' relationship. Finally, we take a look at a very specific use of billboards in Missouri: Outdoor advertising used to comment on typical billboard tactics and spur conversation.
Airing on Monday, Feb. 16, 2015: It’s crunch time for Greece to try and strike a deal. The Greeks want to restructure and reexamine their bailout structure, whereas Germany and others are pushing back, saying Athens must honor old commitments. The change of government in Greece, widely-supported, is hanging over those talks. Meanwhile, CostCo and American Express are breaking up their exclusive arrangement at the end of March, in which AmEx was the only credit card accepted at Costco’s stores. We take a look at the value of being CostCo’s exclusive credit card and why other credit card companies are likely to want to vie for the ‘co-branded’ relationship. Finally, we take a look at a very specific use of billboards in Missouri: Outdoor advertising used to comment on typical billboard tactics and spur conversation.
