Marketplace Morning Report for Friday, May 15, 2015
May 15, 2015

Marketplace Morning Report for Friday, May 15, 2015

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Airing on Friday, May 15, 2015: Cosmetics company Avon is apparently a victim of a phony takeover bid. More on that. And all this year, Marketplace has been reporting on the ways technology is changing the classroom. Our series, Learning Curve, is coming to an end in the next few weeks. But not before we hear from parents. Marketplace commissioned a national survey, and Adriene Hill joins us to share some of the results. Next, Pedialyte, best known as a kids' remedy, is moving into the adult market by pushing itself as a hangover remedy. We look at the challenges of rebranding a kids' product for grown-ups and moving into a crowded market.

 

 

Segments From this episode

Pedialyte embraces its new customers: revelers

May 15, 2015
More than a third of sales of Pedialyte now come from adults.

After Hurricane Sandy, a redesign of flood protection

May 15, 2015
Many east coast companies are investing in the AquaFence.

How much are our feelings worth?

by
May 15, 2015
New consumer sentiment numbers come out tomorrow – and they’re not (all) free.

PODCAST: Rethinking flood protection

May 15, 2015
Netflix in China, consumer sentiment, and flood protection.

Exclusive survey: Parents weigh in on the digital classroom

May 15, 2015
Our results reveal parental attitudes toward education technology nationwide.

Airing on Friday, May 15, 2015: Cosmetics company Avon is apparently a victim of a phony takeover bid. More on that. And all this year, Marketplace has been reporting on the ways technology is changing the classroom. Our series, Learning Curve, is coming to an end in the next few weeks. But not before we hear from parents. Marketplace commissioned a national survey, and Adriene Hill joins us to share some of the results. Next, Pedialyte, best known as a kids’ remedy, is moving into the adult market by pushing itself as a hangover remedy. We look at the challenges of rebranding a kids’ product for grown-ups and moving into a crowded market.

 

 

The team

Stephen Ryan Producer, BBC