Marketplace Morning Report for Friday, May 15, 2015
Airing on Friday, May 15, 2015: Cosmetics company Avon is apparently a victim of a phony takeover bid. More on that. And all this year, Marketplace has been reporting on the ways technology is changing the classroom. Our series, Learning Curve, is coming to an end in the next few weeks. But not before we hear from parents. Marketplace commissioned a national survey, and Adriene Hill joins us to share some of the results. Next, Pedialyte, best known as a kids' remedy, is moving into the adult market by pushing itself as a hangover remedy. We look at the challenges of rebranding a kids' product for grown-ups and moving into a crowded market.
Airing on Friday, May 15, 2015: Cosmetics company Avon is apparently a victim of a phony takeover bid. More on that. And all this year, Marketplace has been reporting on the ways technology is changing the classroom. Our series, Learning Curve, is coming to an end in the next few weeks. But not before we hear from parents. Marketplace commissioned a national survey, and Adriene Hill joins us to share some of the results. Next, Pedialyte, best known as a kids’ remedy, is moving into the adult market by pushing itself as a hangover remedy. We look at the challenges of rebranding a kids’ product for grown-ups and moving into a crowded market.
