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Juul e-cigarettes could be targeting a more mature audience
Sep 7, 2022

Juul e-cigarettes could be targeting a more mature audience

No more people under the age of 35 in Juul ads, social media or product placement – it's all a part of massive tentative settlement for the e-cigarette maker. Susan Schmidt of Exchange Capital Resources drops some market insight for us. There's a different side of the supply chain saga – retailers are now dealing with too much stuff.

Segments From this episode

Retailers struggle under load of unsold inventory

Sep 7, 2022
Earlier in the pandemic, stores grappled with shortages. But as supply chains bulked up, they now have the opposite problem. And consumers' frequently shifting demands aren't helping.
The supply chain built up momentum during the pandemic, which has led to an inventory surplus.
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The team

Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Alex Schroeder Producer
Redmond Carolipio Digital Producer
Ariana Rosas Producer/Director
Jarrett Dang Digital Producer (gone fishing)
Jesson Duller Media Producer
Nick Esposito Media Producer