With a “Chill” section and selfie studio, this isn’t your mother’s Penney’s
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Amazon sues the Pentagon for going with Microsoft's cloud instead. J.C. Penney entices the youth with new "chill" and "on point" sections. Looking at private equity through an anthropologist's eyes.
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The century-old retailer has opened a new concept store replete with salon, selfie lounge and yoga studio.