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How the “anxiety economy” has shifted tastes toward non-alcoholic beverages
Oct 24, 2022

How the “anxiety economy” has shifted tastes toward non-alcoholic beverages

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First, the IRS is allowing for bigger contributions to your retirement account. The U.S. might restrict China's tech access even more. Given that many people are celebrating "Sober October," we look into the resurgence of the non-alcoholic drink industry.

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What's driving the boom in the nonalcoholic drink industry?

by David Brancaccio and Jarrett Dang
Oct 24, 2022
Megan Klein, founder of the Little Saints mocktail company, says changing consumer tastes and attitudes around health are helping drive sales.
The industry is growing thanks to new trends in health and better options for consumers, says Megan Klein, founder of Little Saints.
Courtesy Megan Klein
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The team

David Brancaccio Host
Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Alex Schroeder Producer
Redmond Carolipio Digital Producer
Ariana Rosas Producer
Jarrett Dang Digital Producer (gone fishing)
Jesson Duller Media Producer
Nick Esposito Media Producer

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