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How companies can meaningfully mark Juneteenth

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LOUISVILLE, KY - JUNE 19: A young woman stands near a piece of art created during the Louisville Juneteenth Festival at the Big Four Lawn on June 19, 2021 in Louisville, Kentucky. Juneteenth, or Emancipation Day, commemorates the end of chattel slavery on June 19, 1865 in Galveston, Texas, in compliance with President Lincoln's 1863 Emancipation Proclamation. U.S. President Joe Biden signed legislation into law as Juneteenth National Independence Day on June 17th, 2021. (Photo by Jon Cherry/Getty Images)

LOUISVILLE, KY - JUNE 19: A young woman stands near a piece of art created during the Louisville Juneteenth Festival at the Big Four Lawn on June 19, 2021 in Louisville, Kentucky. Juneteenth, or Emancipation Day, commemorates the end of chattel slavery on June 19, 1865 in Galveston, Texas, in compliance with President Lincoln's 1863 Emancipation Proclamation. U.S. President Joe Biden signed legislation into law as Juneteenth National Independence Day on June 17th, 2021. (Photo by Jon Cherry/Getty Images) Photo by Jon Cherry/Getty Images

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Economic Pulse

“It’s about much more than checking a box”: How brands can genuinely commemorate Juneteenth

by David Brancaccio and Erika Soderstrom Jun 16, 2022
It’s not just about messaging, says Jeanine Poggi, editor of Ad Age. Are companies prioritizing diversity behind the scenes?

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