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Lego addicts help fight fakes
May 16, 2019

Lego addicts help fight fakes

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Lego’s vice president in China explains how the Danish toy maker tracks counterfeit gangs.

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Lego fans help keep tabs on counterfeits

by Vishala Sri-Pathma
May 16, 2019
Private investigators and sales teams can only do so much, says Lego's China vice president.
Mascot Jinbao made of Lego bricks is on display on day three of the China International Import Expo at the National Exhibition and Convention Center in Shanghai, China.
Photo by VCG/VCG via Getty Images
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The team

David Brancaccio Host
Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Jonathan Frewin Producer, BBC
Daniel Shin Producer
Brian Allison Engineer
Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Rose Conlon Producer
Alex Schroeder Producer

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