Brand Messi to go “stratospheric” after World Cup win
Dec 19, 2022

Brand Messi to go “stratospheric” after World Cup win

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From the BBC World Service: Argentina are soccer's new world champions, and their star forward Lionel Messi's marketing power is about to go through the roof, according to one of the industry's biggest figures. Also today, a first trade visit by Australia's foreign minister to China in three years, and the BBC World Service celebrates its 90th birthday.

The team

Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Alex Schroeder Producer
Redmond Carolipio Digital Producer
Ariana Rosas Producer
Jarrett Dang Digital Producer (gone fishing)
Jesson Duller Media Producer
Nick Esposito Media Producer
Katie Barnfield Producer, BBC
James Graham Producer, BBC
Jo Critcher Producer, BBC