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Bare arenas becoming a sore sight for sports, entertainment sponsors

Heard on:
An empty hockey arena.

Attendance restrictions pose a problem for brands trying to reach fans. Tim Smith/Getty Images

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Segments From this episode

CDC releases new guidelines for school reopenings

Among the guidelines is weekly testing for students in high-transmission areas for COVID-19
COVID-19

As New York Fashion Week begins, the clothing industry ponders its future

by Marielle Segarra Feb 15, 2021
Looking past the pandemic, comfort and color may be on the horizon.
COVID-19

Empty arenas not a game for sports and entertainment sponsors

by Andy Uhler Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.

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