Dec 21, 2022

Attention, adults who dig Legos, action figures and other toys: Companies see you.

Jonathan Nackstrand/AFP via Getty Images

First, Twitter boss Elon Musk said he'll abide by the results of a poll that showed a majority of users wanting him to step down. We check in on the Colorado River. Also, nostalgia among adults is boosting the toy industry.

Segments From this episode

From Legos to Lite-Brite, toymakers win big with adult nostalgia

by Matt Levin

Dec 21, 2022

The toy industry's sales are up 30% since the pandemic – with "kidults" driving significant growth.

Star Wars themed Lego sets are displayed on a shelf at a Target store in San Rafael, California.

Justin Sullivan/Getty Images

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The team

David Brancaccio Host

Meredith Garretson Morbey Senior Producer

Erika Soderstrom Producer

Alex Schroeder Producer

Redmond Carolipio Digital Producer

Ariana Rosas Producer

Jarrett Dang Digital Producer (gone fishing)

Jesson Duller Media Producer

Nick Esposito Media Producer

Katie Barnfield Producer, BBC

James Graham Producer, BBC

Jo Critcher Producer, BBC

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