Companies are assigning you a "lifetime value score"
Nov 23, 2018

Companies are assigning you a "lifetime value score"

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Toy trucks for boys, lacy dolls for girls: these stereotypes are still hard for toymakers to shake, even with the growing trend in the toy industry toward gender-neutral toys. We'll look at how companies actually benefit from gendered marketing. Afterwards, we'll explain why the stock exchange can't be closed for more than three consecutive days, and then we'll discuss how companies assign customers "lifetime value scores," which tells them how valuable *you* are. Today's show is sponsored by Indeed and Forex

Segments From this episode

The origin of the holiday half day of trading on Wall Street

Nov 23, 2018
Federal law prohibits markets from being closed more than three consecutive days.
Spencer Platt/Getty Images

How companies are sizing you up based on your behavior as a customer

by
Nov 23, 2018
Companies use your "customer lifetime value score," a secret shopper score of sorts, to determine how to treat you.
Dan Kitwood/Getty Images

Toy trucks for boys, lacy dolls for girls: these stereotypes are still hard for toymakers to shake, even with the growing trend in the toy industry toward gender-neutral toys. We’ll look at how companies actually benefit from gendered marketing. Afterwards, we’ll explain why the stock exchange can’t be closed for more than three consecutive days, and then we’ll discuss how companies assign customers “lifetime value scores,” which tells them how valuable *you* are. Today’s show is sponsored by Indeed and Forex

The team

Stephen Ryan Producer, BBC