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Advertisers seeing more opportunities with seniors

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(Markets Edition) We look into the mixed fortunes of tech companies driving the stock market this week, as both Amazon and Google’s parent company Alphabet both showed drops in pre-stock trading after reporting solid profits. There’s also Friday morning news that the U.S. economy grew at a decent rate during the summer quarter. Chris Low, chief economist at FTN Financial, offered some insights. Also, we look into advertising and how people over the age of 50 are becoming more involved in branding opportunities. Today’s show is sponsored by GAIN Capital Group (gaincapital.com), LinkedIn (linkedin.com) and Selligent (selligent.com). (10/26/2018)

Segments From this episode

Silver is the new gold

by Lisa Napoli Oct 26, 2018
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.

Silver is the new gold

by Lisa Napoli Oct 26, 2018
People over 50 have most of the disposable income, but marketers mostly see them as sick and fearful.

With holiday shopping approaching, consumers weigh pocketbook issues

by Mitchell Hartman Oct 26, 2018
Consumer sentiment has been strong.

With holiday shopping approaching, consumers weigh pocketbook issues

by Mitchell Hartman Oct 26, 2018
Consumer sentiment has been strong.

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