Moonshine enters the mainstream
Apr 16, 2019

Moonshine enters the mainstream

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Fears of a global economic slowdown might have been overblown, at least as far as investors are concerned. Malls are still struggling to attract shoppers. Plus, despite its infamous history, moonshine is making a comeback.

Segments From this episode

Experiential shopping doesn't seem to be helping malls

Apr 16, 2019
A new study shows that adding experiential stores to malls doesn't seem to be increase customer foot traffic.
An ornate lighting fixture hangs in the lobby connecting a parking structure to the main area of the Americana at Brand shopping community in Glendale, California.
Shea Huffman/Marketplace

Moonshine enters the mainstream

Apr 16, 2019
The once-illicit beverage has a new following.
Brian and Laura Call make moonshine at the eponymous Call Family Distillers. They use family recipes and have turned the tasting room into a family museum. They say their stories pay homage to those who made moonshine to make ends meet.
Irina Zhorov

The team

Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Jonathan Frewin Producer, BBC
Daniel Shin Producer
Brian Allison Engineer
Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Rose Conlon Producer
Alex Schroeder Producer