Nov 22, 2016

JCPenney CEO Marvin Ellison on the art of retail

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Marvin Ellison talks about his strategy for reviving JCPenney after some rocky years under another CEO.

From a JCPenney in Frisco, Texas, CEO Marvin Ellison talks about using data and instinct to return the department store to profitability, why he thinks appliances will be their new big seller and how he started his retail career as a part-time security guard. 

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