Dell started out the day as a computer company. But by the time the markets closed it had become an advertising powerhouse. The company says it's going to spend $4.5 billion to create its own ad agency. Lisa Napoli reports.
Depending on how you look at it, today is also "Buy Nothing Day," a holiday counteracting the effects of Black Friday. Lisa Napoli talked about the day with founder Reverend Billy and his wife, Savitri.
Retailers know consumers can't negotiate with their nose when it finds something it likes. Lisa Napoli talks to Rachel Herz, author of "The Scent of Desire," about how some stores are using smell to seal the deal.
When you travel during the holiday season, packed airports are part of the experience. But for many air travelers the crunch begins before they even get inside the terminal. Lisa Napoli reports on what goes on in the parking lots.