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Kristin Schwab

Reporter

SHORT BIO

Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. She's based in Brooklyn, New York.

Before Marketplace, Kristin produced narrative and news podcasts for The New York Times, New York Magazine and The Wall Street Journal. She teaches audio journalism at her alma mater, Columbia Journalism School.

Kristin also has a BFA in dance from NYU's Tisch School of the Arts. After performing with ballet and modern companies, she got her start in journalism as an editor at Dance Magazine. Kristin grew up in Minnesota and has been a bit reporting obsessed since watching the '90s PBS show "Ghostwriter" as a kid. Yes, she had one of those necklace pens and a marbled composition notebook.

Episodes by Kristin (10)

Marketplace

Steel tariffs déjà vu 

Apr 17, 2024
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Marketplace

“This is the time to be a saver”

Apr 2, 2024
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Marketplace

Ultimately, the joke's on Gmail rivals

Apr 1, 2024
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Marketplace

Can we break out of the mortgage lock-in effect?

Feb 19, 2024
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Marketplace

Shoppers love easy returns. But retailers aren't sold on 'em.

Nov 24, 2023
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Marketplace Minute

Wall Street rallies on inflation

Nov 14, 2023
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Marketplace

A closer look at unemployment and wealth gap data

Oct 19, 2023
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Marketplace

How water moves — or stalls — the economy

Oct 18, 2023
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Marketplace Minute

Oil prices are in flux

Sep 6, 2023
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Marketplace

Tracing the roots of Labor Day

Sep 4, 2023
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Latest Stories (505)

Malls aren't dead. They're in transition.

by Kristin Schwab
Nov 27, 2023
The most successful malls are going back to their roots as multipurpose destinations, instead of just retail centers.
The Southdale Center in Edina, Minnesota, opened in 1956 as a place where people could escape chilly winters and socialize without going downtown.
Simon.com via Wikimedia Commons
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'Tis the season for sugary treats: What pays the bills for this creative cookie business

by Kristin Schwab , Sofia Terenzio and Sarah Leeson
Nov 24, 2023
Maddie Gartmann of Garty Goodies enjoys sweet success with special event orders and cookie decorating classes.
There's an enthusiastic customer base for Maddie Gartmann's cookie decorating classes. "Luckily, that's what I enjoy doing the most," she says.
Courtesy Gartmann
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Why Apple might make iMessage more Android-friendly

by Kristin Schwab
Nov 17, 2023
The software update will allow iPhone and Android users to message over wifi and share photos and videos more easily.
Other companies say that famous "blue text bubble" cache is anticompetitive.
akinbostanci/Getty Images
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ESPN enters the competitive world of online sports gambling

by Kristin Schwab
Nov 14, 2023
The company hopes to win a piece of the nearly $85 billion global sports betting market, now dominated by DraftKings and FanDuel.
ESPN Bet will be able to offer something other betting apps can't: media content from ESPN. But that doesn't ensure success.
Laurens Lindhout/Soccrates/Getty Images
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Dating apps struggle to compete in a saturated market

by Kristin Schwab
Nov 14, 2023
Take Bumble. Its stock price started at around $70 a share when it went public in early 2021. It’s now around $14.
A lot of dating app users are "feeling swiped out," said Liesel Sharabi, a professor of communication at Arizona State.
Joe Raedle/Getty Images
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Big box stores go big on renovations to tempt shoppers

by Kristin Schwab
Nov 7, 2023
They're trying to stay ahead of what customers, now used to online convenience and speed, expect from a retailer.
Endless aisles are Walmart’s strength — but also its weakness.
Joe Raedle/Getty Images
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Starbucks is betting there aren't enough Starbucks

by Kristin Schwab
Nov 6, 2023
The beverage chain has a plan to grow to 55,000 locations globally, including some that specialize in drive-thru and delivery.
Starbucks plans to open more locations focused solely on delivery and drive-thru.
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How Slack, email and Zoom are making us less productive and more overwhelmed

by Kristin Schwab
Nov 1, 2023
Digital platforms have become especially difficult to manage with the rise of remote work.
While digital platforms like email, Microsoft Teams and Slack have increased productivity in some ways, they also mean more time responding to messages and less time accomplishing work tasks.
Getty Images
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Why are Americans' views on the economy so mixed?

by Kristin Schwab
Oct 30, 2023
In one poll, 44% of respondents say they’re stressed about the economy. Meanwhile, 34% say they’re optimistic.
Change is hard. And it’s not fun, even if your raise does cover how much extra you’re spending at the grocery store. 
Mario Tama/Getty Images
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CEO turnover is big right now

by Kristin Schwab
Oct 30, 2023
From January to September this year, more than 1,400 CEOs have left their jobs. That’s up by almost 50% from the same period last year.
Now that the pandemic’s dust has settled, more companies are shaking things up at the C-suite level.
Ryan McVay/Getty Images
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