Features by Eric Molinsky

How much is a save worth? Mariano Rivera to retire

The Yankees’ relief pitcher will finally hang up his cleats after this season. Rivera changed the way baseball owners look at the value of a great closer.
Posted In: Sports, baseball, New York, Yankees

Augmented reality is... virtually here

Google’s computer eyeglasses are just one device in a fast-growing field called augmented reality. This kind of technology has been around for a while, but it hasn’t really caught on. Until now.
Posted In: augmented reality

Brands amp up their Generation X appeal

Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Posted In: advertising, generation x, Honda
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