Elizabeth Gerber holds the Breed Junior Chair in Design at Northwestern University. She studies innovation, technology, and organizations. As a professor in the Segal Design Institute at Northwestern University, she holds appointments in Mechanical Engineering and Communication Studies and by courtesy in Management Science and Industrial Engineering, the Kellogg School of Management, and the School of Education and Social Policy. She is the Allen and Johnnie Breed University Junior Professor in Design and an OpEd Fellow. Liz directs The Creative Action Lab to develop theory and technology to support collaborative innovation work. Currently, she and her students are studying and building crowd based technologies online. Liz’s Creative Action Lab publishes work relevant for the innovation, management, and human computer interaction communities. Liz is the faculty founder of Design for America, a national collaborative innovation initiative. Design for America students and mentors tackle local innovation projects with social impact. Design for America has been featured in Fast Company, Oprah, Forbes, Harvard Business Review, and The Chicago Tribune. Currently, Design for America has 2000 members in its network. Prior to joining the Segal Design Institute at Northwestern, Liz helped to develop the business and design initiative at the d.school at Stanford University and worked in the toy industry in San Francisco. She received a BA from Dartmouth College, a MS in Product Design and a PhD in Management Science and Engineering from Stanford University. Liz Gerber is teaching Engineering Design and Communication and Human Centered Service Design at the Segal Design Institute in the McCormick School of Engineering at Northwestern University.