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Shopping Enhancer: Online shopping made equal

You may not know this, but the most popular way to sell on the web is pay to play. Google Shopping requires sellers to pay to be listed for price comparisons. But not all companies are eager to take part. E-commerce giant Amazon doesn't want to pay, so Google Shopping results don't list Amazon.

The classic test of this is to search for an Amazon Kindle e-reader. Google Shopping has the item listed from third-party sellers EBay, Staples, Quill.com, but not Amazon itself, the company that actually makes the Kindle.

If the system worries you, you could always ditch pay to play shopping engines, or you could soon try a solution called Shopping Enhancer. Karl Quist, who built the service, joins Marketplace Tech host David Brancaccio to explain how Shopping Enhancer will work.

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio
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David. Thanks again for hosting us. It was a pleasure talking with you. I'll be here to answer any questions your listeners have about the add-on.

It just seems to me that if you install this plug-in, it's going to 'taint' the web pages you are viewing. Who knows what else it's changing? I'm not a fan of the pay model of Google Shopping but that's what the service is now. I also don't like having to pay for products on Amazon. Why aren't they sending me a Kindle for free? I hate paying rent too. How can I get around paying for things?

Not sure I follow your comment. How would adding in shopping information from another retailer "taint" any of your other sites? Do you have any data to back that up? From listening, all this does is add back in the Amazon result when you use Google shopping. To me, who is a consumer who purchases probably 75% of what I buy online, it's one less step I have to take when I am trying to find a good deal. What exactly does it matter if they get a commission from Amazon or not? From a purely convenience stand point, this sounds amazing. My time is worth a lot to me. It seems like you're reaching a bit to make a statement out of a shopping enhancer.

I didn't realized until this story that Amazon wasn't in Google Shopping anymore. Wish I had known this before Christmas since I bought a lot of gifts online. Oh well, I guess better late than never.

I think you folks ran a great advertisement here for Amazon.com. Whom would you suppose paid the gentlemen to create the plug-in? Why would someone spend 2-4 weeks of time creating something to benefit a Fortune 500 company, when if you want to shop at Amazon you could just visit their site?

And whom would you think provides the data feed to the plug-in and plus gets to see everything you do on the internet because you installed the plug-in?

My guess is the name of the company is Amazon. Surprise!

It isn't Amazon directly.

I can't believe Marketplace ran this ad. The app, changes all amazon links to referral links. As a result the owner of this app gets paid everytime you use it.

The question was asked on the show "why did you do this" and the answer was something like, "just to help people." Come on Marketplace, do some reasearch, the referral links are clearly obvious. Such a weasel.

I wouldn't use this app that only encourages more spam.

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