Now Playing: 2-12-13 Marketplace Tech: Teaching Giant Corporations to Go Mobile, and Keeping Time with an Apple Watch

Applico's CEO Alex Moazed started an App company five years ago that now caters to the big dogs like NBC and AT&T. But his own tech startup is transitioning as he is realizing he needs to teach major corporations that the move to mobile is more about just making an application for your smartphone or tablet -- it requires a re-imagining of your business model. Also: Would you wear a watch made by Apple? Don't worry, CNET's Molly Wood says you won't have to make that decision any time soon. But rumors have us asking the question: what will an iWatch do that a regular watch can't?