Now Playing: 10-19-12 Marketplace Money

How important are appearances to you? This week we're focusing on how we present ourselves in the eyes of others and behave accordingly -- from figuring out an algorithm for how bras fit to free haircuts for the unemployed, how to behave when you're standing in line to how seniors present themselves. Plus, how are tattoos viewed in the workplace these days? And when it comes to appearances, who appears more capable, competent and savvy than a superhero? They fly through the air and leap buildings. But how do they handle their money?