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Sep 1, 2026

The economic power of BTS

Today, we learn about the multibillion-dollar economic engine of BTS and K-pop fans.

The economic power of BTS — Leonardo Munoz/AFP via Getty Images

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Segments From This Episode

Understanding the economic impact of BTS — and its ARMY of fans
by Kimberly Adams, Tamar Faggen and Emma Condon
Shane Anthony Sinclair/Getty Images
Some BTS fans spend hundreds, if not thousands, of dollars on merch alone — not to mention what they spend when traveling to each concert.
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The Team

Kimberly Adams Host
Meredith Garretson Morbey Supervising Senior Producer
Alex Schroeder Senior Producer
Ariana Rosas Producer
Erika Soderstrom Associate Producer
Tamar Faggen Assistant Producer
Ashley Rodriguez Assistant Producer
Emma Condon Assistant Producer
Dylan Miettinen Digital Producer
Brian Allison Audio Engineer
David Schreck Audio Engineer
Sam Keenan Audio Engineer