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Season 10Episode 3Apr 28, 2026

Where do game shows get their prize money?

Who’s really paying for those million-dollar prizes?

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Where do game shows get their prize money?
Binglin Hu

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“Million Bazillion” listeners and brothers John and Peter want to know where game shows get their prize money. It’s the perfect opportunity to answer this question as Ryan and Bridget find themselves competing on a chaotic game show with a chance to win $1 million on the line. While they take on one challenge after another, the duo uncover the surprising ways game shows get the cash for those big prizes.

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Tips for grown-ups listening to “Million Bazillion” with kids

Money Talks

After listening to the episode, here are some questions you can ask kids about game show prize money:

  1. Why do you think companies would want to sponsor or advertise on game shows?

  2. What’s the difference between an advertisement and a sponsorship?

  3. Would you rather take a smaller prize you’ve already won, or give it up for a chance to win a BIGGER prize? Why?

  4. Bonus Not-So-Random-Question: If you had your own game show, what would it be called? And what kind of prizes would you give?

Tip Jar

  • Want to learn more about how companies persuade us to buy their stuff using advertising or product placement? Check out this episode from Million Bazillion.

  • Listen to this “Million Bazillion” episode to learn how insurance works!

  • Curious about the history of game shows and how they evolve over the years? Check out this video from Crash Course.

Gimme 5

Thanks for listening to this episode! If your kid has a money question, joke, or even a poem about money, we’d love to hear it.

Record your Million Bazillionaire and send the audio using this online form and we just might include your kid in an upcoming episode!

The Team

Thanks to our sponsors

NGPF

The Ranzetta Family Charitable Fund and Next Gen Personal Finance, supports Marketplace’s work to make younger audiences smarter about the economy. Next Gen Personal Finance is a non-profit that believes all students benefit from having a financial education before they cross the stage at high school graduation.

Sy Syms Foundation

The Sy Syms Foundation: Partnering with organizations and people working for a better and more just future since 1985.

Where do game shows get their prize money?