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Episode 1487Nov 11, 2025

The rise of the "solo economy"

The success of China’s Singles Day and the growth of the singles economy.

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The rise of the "solo economy"
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It’s Singles Day in China: a retail holiday that runs circles around Black Friday and Cyber Monday. By comparison, single Americans are an untapped market according to Peter McGraw, behavioral economist and host of the podcast “Solo: The Single Person’s Guide to a Remarkable Life.” But as the single population grows in the United States, will that change? We’ll get into it. Plus, the realities of the “singles tax.”

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The rise of the "solo economy"