Marketplace®

Daily business news and economic stories
Jan 17, 2022

TikTok is changing the voice of brands online

Plus: A dispatch about China’s economic recovery, a preview of the messy tax season ahead and a check-in with a mechanic mom of three.

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Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up.
Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up.
Photo Illustration by Drew Angerer/Getty Images

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TikTok is changing the voice of brands online