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Oct 14, 2019

What’s popular on TV these days? Ask advertisers, not viewers.

China is cautiously optimistic about a deal on U.S. produce. A global slowdown is top of mind for the IMF and World Bank. Gauging the success of a TV show through ad prices.

"The Skeleton" participates in a runway show for the premiere of Fox's "The Masked Singer" Season 2 at The Bazaar at the SLS Hotel Beverly Hills on September 10, 2019 in Los Angeles, California.
"The Skeleton" participates in a runway show for the premiere of Fox's "The Masked Singer" Season 2 at The Bazaar at the SLS Hotel Beverly Hills on September 10, 2019 in Los Angeles, California.
Alberto E. Rodriguez/Getty Images

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The Team

What’s popular on TV these days? Ask advertisers, not viewers.