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Oct 4, 2019

Loyalty rewards become the newest weapon of choice for retailers

A clerk rings up sales for a customer at a Target store in Chicago, Illinois, during the holiday shopping season. — A clerk rings up sales for a customer at a Target store in Chicago, Illinois, during the holiday shopping season.
Scott Olson/Getty Images

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Segments From This Episode

Target’s new customer loyalty program joins retailers’ “arms race”
by Erika Beras
Joe Raedle/Getty Images
Stores and brands are trying to push back against declining consumer loyalty.
Democratic presidential candidates make their pitch to labor unions
by Kimberly Adams
Jim Watson/AFP/Getty Images
Most of the leading Democratic presidential candidates will be in Los Angeles on Thursday and Friday, trying to woo union members.

The Team

David Brancaccio Host
Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Jonathan Frewin Producer, BBC
Daniel Shin Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Rose Conlon Producer
Brian Allison Technical Director

Loyalty rewards become the newest weapon of choice for retailers