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Apr 26, 2019

Charlotte’s aim to become a foodie hub

It looks like first quarter growth for 2019 was right in the sweet spot. The NRA shifts its marketing away from firearms towards its criticism of the left. Plus, Charlotte, N.C. aims to become a food destination.

A group of chefs from Charlotte, NC, cooked at the James Beard House in New York as part of a rebranding campaign for the city. — A group of chefs from Charlotte, NC, cooked at the James Beard House in New York as part of a rebranding campaign for the city.
Clay Williams, courtesy of the James Beard Foundation

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Segments From This Episode

Rebranding a Southern city with food to the fore
by Irina Zhorov
Clay Williams, courtesy of the James Beard Foundation
Charlotte, North Carolina, wants visitors and potential residents to see it as a culinary capital.
The NRA is still lobbying, but spends more on advertising
by Ben Bradford
LOREN ELLIOTT/AFP/Getty Images
In recent years, the NRA has increased spending on communications and advertising.

The Team

Charlotte’s aim to become a foodie hub