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Apr 22, 2019

Selling ‘ugly produce’ is proving to be fruitful

U.S. consumers are footing some of the costs of the U.S.-China tariff beef. On Earth Day, we take a look at the program behind that ubiquitous Energy Star stickers. Plus, “ugly” or “imperfect produce” is popular, but are the environmental benefits overstated?

Marketing "ugly produce" has proved fruitful for some entrepreneurs.
Marketing "ugly produce" has proved fruitful for some entrepreneurs.
moisseyev/iStock/Getty Images Plus

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Selling ‘ugly produce’ is proving to be fruitful