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Feb 22, 2019

Advertisers still love the Oscars

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday’s Oscars has been bumpy. Despite all that, ad rates are still a bright spot for the academy. But first: Why Kraft and Oscar Meyer got a $15 billion write-down. Plus, can a lake have rights? Residents of Toledo, Ohio, are voting on it.

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Segments From This Episode

Advertisers love the Oscars, whether you watch or not
by Ben Bradford
The Academy Awards take place this Sunday and, for the first time since 1989, the show will have no host. Viewership in 2018 fell 19 percent from the year before. In creative attempts to hold on to viewer interest, the Academy of Motion Picture Arts and Sciences has floated and withdrawn proposals for new awards, […]
My Economy: Waiting out Brexit as an immigrant in the U.K.
by Marketplace Staff
Courtesy of the BBC
"Brexit has put our lives on hold," said Helen De Cruz.
Can a lake have legal rights? Voters in Toledo, Ohio, will decide
by Adrian Ma
Adrian Ma/ideastream
Ballot measure supporters want to stop pollution in Lake Erie. Opponents say the measure could unleash a torrent of frivolous lawsuits.

Music from the episode

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday’s Oscars has been bumpy. Despite all that, ad rates are still a bright spot for the academy. But first: Why Kraft and Oscar Meyer got a $15 billion write-down. Plus, can a lake have rights? Residents of Toledo, Ohio, are voting on it.

The Team

Advertisers still love the Oscars