Marketplace®
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Aug 30, 2018

Why no one wanted to buy the world’s cheapest car

(Global Edition) From the BBC World Service … A global trade war has raised concerns about the impact on the world’s biggest economies. But it’s emerging markets that have been rattled most this year – Argentina’s push for faster aid from the International Monetary Fund is just the latest example. Then, James Dyson is best known for his bladeless fans and bagless vacuum cleaners. Now, he’s getting into electric cars. Afterwards, the Nano from carmaker Tata was marketed as the world’s cheapest car, but nearly a decade after it launched, production has stopped. We’ll take you to India – where just three of those cars sold in June – to talk to residents about why the company’s marketing turned off would-be buyers. Today’s show is sponsored by Abby Connect (Abbyconnect.com/morning) and Indeed (Indeed.com/marketplace). (08/30/2018)

Tata Nano's new GenX car is seen on display during its launch in Mumbai on May 19, 2015. Five new variants of the GenX Nano were launched in India, after the debacle involving former incarnations of the Nano, billed as the world's cheapest car, when it flopped following its launch in 2009 partly due to a poor safety record and lacklustre marketing.
Tata Nano's new GenX car is seen on display during its launch in Mumbai on May 19, 2015. Five new variants of the GenX Nano were launched in India, after the debacle involving former incarnations of the Nano, billed as the world's cheapest car, when it flopped following its launch in 2009 partly due to a poor safety record and lacklustre marketing.
PUNIT PARANJPE/AFP/Getty Images

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(Global Edition) From the BBC World Service … A global trade war has raised concerns about the impact on the world’s biggest economies. But it’s emerging markets that have been rattled most this year – Argentina’s push for faster aid from the International Monetary Fund is just the latest example. Then, James Dyson is best known for his bladeless fans and bagless vacuum cleaners. Now, he’s getting into electric cars. Afterwards, the Nano from carmaker Tata was marketed as the world’s cheapest car, but nearly a decade after it launched, production has stopped. We’ll take you to India – where just three of those cars sold in June – to talk to residents about why the company’s marketing turned off would-be buyers. Today’s show is sponsored by Abby Connect (Abbyconnect.com/morning) and Indeed (Indeed.com/marketplace). (08/30/2018)

Why no one wanted to buy the world’s cheapest car