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Dec 13, 2013

Marketplace for Friday, December 13, 2013

Forget long, involved marketing campaigns. Beyoncé released a 14-song album last night online (with videos!), no promotion, no announcement. Is this the sort of trick that only the super-est of superstars can pull off? Next, Twitter’s done of the fastest-ever flipflops, reversing a change in its process after users slammed it. Is it something about Twitter, Twitter users, or a particular kind of social media that makes customers get heard. And finally, “Saturday Night Live” took the backlash over its lack of female black performers seriously enough to hold a special audition Monday night for seven or eight candidates. The winning candidate will be hired and will join the cast for shows beginning in January.

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Forget long, involved marketing campaigns. Beyoncé released a 14-song album last night online (with videos!), no promotion, no announcement. Is this the sort of trick that only the super-est of superstars can pull off? Next, Twitter’s done of the fastest-ever flipflops, reversing a change in its process after users slammed it. Is it something about Twitter, Twitter users, or a particular kind of social media that makes customers get heard. And finally, “Saturday Night Live” took the backlash over its lack of female black performers seriously enough to hold a special audition Monday night for seven or eight candidates. The winning candidate will be hired and will join the cast for shows beginning in January.