Marketplace for Monday, Nov. 12, 2007

Segments From This Episode

• Crisco: A marketing revolution

  by Sarah Gardner

  Crisco is a staple in many American kitchens and a must-have for homemade pies. But it's also an invented food made by chemists, and the story of how the white stuff became a must-have has become a marketing legend. Sarah Gardner reports.

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• A marketing battle of wants vs. needs

  by Kai Ryssdal

  Global consumer spending has skyrocketed in the past two decades. But is advertising to blame? Do we all simply want more stuff, or do we need it for our high-speed modern lifestyles? It's a little of both, says marketing expert Kit Yarrow.

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• ‘Superfund’ won’t save the day

  by Amy Scott

  Remember that special, $75 billion fund some big banks were planning to prop up the credit markets? Details came out today about how the fund will work — or how it won't, as some see it. Amy Scott reports.

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• OPEC seeks estimates on future demand

  by John Dimsdale

  Representatives of the 12 OPEC nations hold a rare summit meeting this week. One of the issues they'll discuss is a plan to spend $130 billion by 2012 to boost oil output. But before they do they want some guarantees from their big customers. John Dimsdale reports.

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• Emirates Airlines buying piece of the sky

  by Dan Grech

  Airlines from Persian Gulf states have announced $82 billion in new plane purchases, a bonanza for plane makers Boeing and Airbus. One purchase in particular caught the world's imagination, by an airline you probably haven't heard of — at least not yet. Dan Grech reports.

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• Dollar’s fall new factor in study abroad

  by Jeff Tyler

  The number of Americans studying abroad is rising, according to a new study. But parents footing the bill might want to start paying attention to exchange rates. Jeff Tyler reports.

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• Europe faces urgency over currency

  by Kai Ryssdal

  Europe has its own Ben Bernanke. Jean-Claude Trichet oversees the European Central Bank. Kai Ryssdal talks to Marketplace's Stephen Beard in London about the pressures facing the ECB's president.

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