From This Collection
Food is usually more appealing once you can see it. But would you pay more for it too? One study says that once you can see and touch a product, you're more willing to pay a higher price for it. Tess Vigeland and Dr. Antonio Rangel test out the theory with the sweetest trick in the book: dessert.
Tess Vigeland talks to Marketplace's web producer Dalasie Michaelis on why he spends so much on shampoo and also to marketing Professor Erica Okada about her theory on why Dalasie and other consumers decide to opt for an expensive bottle versus a cheaper one.