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From This Collection

The highs and lows of making in-demand pandemic products

Apr 1, 2021
Clear plastic barriers to protect workers are everywhere now. What does that mean for companies that make them?
In 2020, California Acrylic Design made custom plastic barriers for schools, government agencies and a wide range of businesses.
Courtesy of California Acrylic Design

Why this small business said goodbye to the office for good

Mar 31, 2021
“We’re gonna save about $60,000 a year,” said Carolyn Walker, CEO and managing partner of Response Marketing in Connecticut.
The pandemic shrunk Response Marketing's revenue and forced the firm to go virtual. “I feel like if I made it through this, we can make it through anything,” says CEO Carolyn Walker.
Courtesy of Response

At this Detroit framing shop, demand is outstripping supply

Mar 25, 2021
For Eric Vaughn, picture frame demand is up as customers spend more time at home. But can supply keep pace?
"Since we've been back open, it's been pretty busy," said Eric Vaughn. "We've had to kind of change the way we do business, simply because we have people on top of each other."
Courtesy Eric Vaughn

Home repair demand helps grow this microbusiness during the pandemic

Mar 15, 2021
The owner of a handyman business in Las Vegas must decide whether or not to hire more employees to keep up with repair jobs.
Brad Hess is owner of Ace Handyman Services Summerlin, an individually owned and operated franchise of Ace Hardware in Las Vegas.
Courtesy of Brad Hess

Craft store, rooted in hands-on learning, pivots online to survive

Amelia Freeman-Lynde wanted to show people the joys of handcraft in person. The pandemic forced her to transition to e-commerce.
Amelia Freeman-Lynde owns Freeman's Creative in Durham, North Carolina. "So much of running a small business is trying to anticipate what's coming next," she says. "And we can't do that right now."
Chika Gujarathi / Courtesy of Amelia Freeman-Lynde

Seattle co-working business lost half of its revenue almost overnight

“Almost overnight, we essentially almost had to shut our business down,” said Audrey Hoyt, owner of The Pioneer Collective.
Audrey and Chris Hoyt, the husband and wife team behind The Pioneer Collective.
Courtesy of Audrey Hoyt

Helping students of color thrive via entrepreneurship and self-care

Mar 4, 2021
Monika Mathews started QueenCare to provide mentorship and economic opportunity to young people in her Seattle community.
Monika Mathews owns QueenCare in Seattle and founded the Life Enrichment Group. "This is not about me, this is about we," she says.
Courtesy of Monika Mathews

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Denver beauty bar was shut by pandemic before it even opened

Mar 1, 2021
"I could have never predicted that it would be this bad," says Ashlie Ordonez, owner of The Bare Bar.
"I actually sold my $12,000 anniversary ring to put towards the business," Ashlie Ordonez says of keeping her Denver salon, The Bare Bar, afloat.
Courtesy of Ashlie Ordonez