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Tricks of the Trade

How marketplaces of all kinds function. Experts teach David Brancaccio the do's and don'ts.

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Marketplace Morning Report

Career coaching from rodeo clowns

Mar 21, 2025
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Tricks of the Trade

Career coaching from rodeo clowns

by David Brancaccio and Alex Schroeder
Mar 21, 2025
The official title is "barrelman." And it's a job that's equal parts entertainment and safety.
Leon Coffee was Rodeo Houston's barrelman for 31 years. He's still entertaining crowds in Houston, but now he's doing it from the stadium seats instead of down on the dirt.
Courtesy Houston Livestock Show and Rodeo
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Tricks of the Trade

Rodeo Houston's livestock auctions aren't your typical auctions

by David Brancaccio and Alex Schroeder
Mar 21, 2025
The auctions at Rodeo Houston are no normal auctions. They serve the dual functions of selling off livestock and raising money for Texas youth.
The livestock auctioned off at Rodeo Houston fetch massive sums of money, with much of it going to Texas youth and education.
Courtesy Houston Livestock Show and Rodeo
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Marketplace Morning Report

When an auctioned lamb goes for more than the median home price

Mar 21, 2025
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Tricks of the Trade

The Houston Livestock Show is full of future business leaders

by David Brancaccio and Alex Schroeder
Mar 20, 2025
Young business aces abound at the junior livestock show, including an agriculture podcast host and an aspiring loan officer.
Laura Cooper, a high school senior, wants to be come a loan officer for the agriculture business, to give others the same kind of credit opportunities she's had.
Alex Schroeder/Marketplace
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Marketplace Morning Report

Livestock shows and future business leaders

Mar 20, 2025
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Tricks of the Trade

Retail at the rodeo means hats, boots and a whole lot more

by David Brancaccio and Alex Schroeder
Mar 19, 2025
At the Houston Livestock Show and Rodeo, shoppers can buy cow-handling hardware, pizza ovens, furniture — and of course boots and cowboy hats.
Joe Young of Heads or Tails Hats, right, teaches David Brancaccio what to look for in buying a cowboy hat.
Alex Schroeder/Marketplace
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For public good, not for profit.

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Marketplace Morning Report

You want a hat with that "howdy, ma'am" dip

Mar 19, 2025
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Tricks of the Trade

Feeding 2.5 million people over 3 weeks at Houston's rodeo

by David Brancaccio and Alex Schroeder
Mar 18, 2025
From massive burgers to turkey legs, chocolate-covered strawberries and a half a pineapple stuffed with fried shrimp and Fruity Pebbles.
Dominic Palmieri (left) goes by the "Midway Gourmet." He's responsible for all the carnival food at the Houston Livestock Show and Rodeo.
Alex Schroeder/Marketplace
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Marketplace Morning Report

A business reporter goes to the rodeo

Mar 18, 2025
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