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And they might use the same tactics on you.
David Carroll is using a British law to try to force Cambridge Analytica to send him the data it's gathered on him.
Lawmakers on both sides of the aisle want to hear what CEO Mark Zuckerberg has to say in person about how the company let Cambridge Analytica harvest users' information without their permission.
Facebook’s leaders are being called on to explain themselves before officials here and in Europe. The Federal Trade Commission is examining whether Cambridge Analytica, the company that improperly siphoned the data of millions of Facebook users to create political profiles, violated a consent agreement. Now, the fact your information is for sale on the internet […]
With enough data, could a company predict what you want? That’s the idea behind psychographic advertising: A company builds a profile of each customer and uses it to manipulate their emotions through marketing. This type of advertising is at the heart of a scandal involving Cambridge Analytica, which used Facebook to get this type of […]
How Cambridge Analytica may have impacted our elections and how Facebook helped.