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Jim Nicolow

Latest Stories (24)

Happy Earth Day

Apr 22, 2010
No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...

The bold look of Kohler's double-speak

Apr 5, 2010
Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...

I am the Lorax and I speak for the...coal?

Feb 2, 2010
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...

Bah Humbug to green(washed) Christmas gifts

Dec 22, 2009
As we take stock of the state of greenwash this holiday season, I thought it would be interesting to look at gift giving. We're bombarded daily...

Can you tell the difference between sustainable lumber and clear cut lumber?

Sep 24, 2009
(numstead, via Flickr) I didn't think so. A coalition of international environmental groups established the "Forest Stewardship Council" (FSC) ...

A business guide to preventing greenwash

Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...

Talk about strange bedfellows: Dow Chemical & Greenpeace on cap and trade

Jul 14, 2009
We've had Dow Chemical in the Greenwash Brigade's crosshairs in the past, so climate change skeptics chew on this: Greenpeace AND Dow Chemical are...

The "G" in GM is for green?

Jul 13, 2009
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...

What does climate change denial look like? A pig in a tux.

Mar 18, 2009
Though their mission ironically embraces "sustainable development," the Commercial Real Estate Development Association (NAIOP) is trying to...

Making green sexy?

Jan 26, 2009
Here at the Greenwash Brigade, we recently received a press release titled "Making Green Sexy," about a LEED certified mega mansion in Florida...

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