Jennifer Collins

Reporter, Marketplace


Jennifer Collins is a reporter for the Marketplace portfolio of programs.  She is based in Los Angeles, where she covers media, retail, the entertainment industry and the West Coast.

Collins joined Marketplace in 2007 as an assistant producer and spent an additional two-and-a-half years directing and producing Marketplace Morning Report.

Collins likes the challenge of preparing for an interview, the thrill of a good conversation and the pleasure of learning something new every day.

Prior to Marketplace, Collins reported for newspapers in Ore., Ala. and Cambodia.

Collins received her bachelor’s degree from Western Washington University and attended Columbia University’s Graduate School of Journalism, receiving honors in radio. She speaks some Spanish, French, Khmer and Arabic.

A native of Samish Island, Wash., (where Collins drove a farming combine for three summers in high school, harvesting peas) she currently lives in Los Angeles where she can be found scrambling up hillsides and running through the streets, as well as showing movies in her backyard for her neighbors in Hollywood.

Latest Stories (316)

Utilities concerned over cap-and-trade

Apr 27, 2009
House lawmakers may have a new version of a climate change bill this week. But American power producers are worried about the expense of a proposed cap-and-trade system. Jennifer Collins reports.

Beaming solar power from space

Apr 24, 2009
California law requires utility companies to get a fifth of their electricity from renewable sources by 2012. So Pacific Gas and Electric is getting creative with satellite technology. Jennifer Collins reports.

An overflow of green marketing

Apr 22, 2009
Companies are coming out in full force to show their support for green on Earth Day. But is all this green marketing effective? Jennifer Collins reports.

Tech sector could see summer rebound

Apr 21, 2009
Some major tech companies release earnings reports this week, and analysts say it wouldn't take a huge miss for one big name to take down the whole sector. Jennifer Collins reports where there could be signs of a rebound.

Farmers yield new ideas from drought

Apr 20, 2009
Cheap and consistent water turned California's Central Valley from an arid region into a productive farming community. But a serious drought is forcing farmers to evolve. Jennifer Collins reports.

Halliburton hasn't shaken its bad rep

Apr 20, 2009
Despite spinning off its military contract business two years ago, the name Halliburton still brings bad things to mind. Jennifer Collins reports what branding experts recommend the company do to improve its image.

Will this IPO translate into turnaround?

Apr 16, 2009
Rosetta Stone, the language software maker, is one of the few companies to file an IPO this year. With a strong market debut, will other companies follow suit? Jennifer Collins reports.

Rosetta Stone won't wait to go public

Apr 16, 2009
Rosetta Stone plans to hold its initial stock offering today, despite being in one of the worst bear markets in years. Jennifer Collins reports on why the language-instruction company is going public now versus waiting until later.

Gannett doing what it can to stay alive

Apr 15, 2009
Gannett releases earnings tomorrow, and the nation's largest newspaper company is doing what it can to survive changing times for the news business. Consolidating some small papers has been one option. Jennifer Collins reports.

Violence shakes Thai tourism

Apr 14, 2009
This week's violence in Thailand has hurt the country's tourism, which is already ailing from the financial crisis. Fortunately Thailand is effective enough with its PR to spearhead a rebound. Jennifer Collins reports.