How will post-Christmas sales fare?

Nova Safo Dec 26, 2019
HTML EMBED:
COPY
Jack Taylor/Getty Images

How will post-Christmas sales fare?

Nova Safo Dec 26, 2019
Jack Taylor/Getty Images
HTML EMBED:
COPY

Post-Christmas sales will be in full swing today — and for some retailers every transaction will be crucial, due to sales numbers during the Thanksgiving to Christmas shopping season. 

“The sense I’m getting is that brick-and-mortar retailers are not going to beat expectations,” said Arun Sundararajan, a New York University business school professor. Online shopping is cutting into sales, Sundararajan said.

Bryan Eisenberg, co-founder of the retail consultancy Buyer Legends, is keeping an eye on stores that did not get a big share of shoppers’ attention early on.

“I expect to see really, really big sales for them to kind of do a Hail Mary,” Eisenberg said.

That’s because after Christmas is a final chance to capture holiday dollars. About half of us are expected to return unwanted gifts.  

“And while you’re in store, they’re hoping to capture sales,” Eisenberg said. “We know this is the quarter they have to make it.”

The National Retail Federation expects U.S. consumers will spend some $730 billion this holiday season — up about 4% from last year. 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.