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Marketplace

WhatsApp’s first foray into e-commerce

Erika Beras Nov 8, 2019
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Justin Sullivan/Getty Images

Facebook is angling to get people to shop, or window shop, in its messaging app WhatsApp, within which businesses are now able to create catalogs of things for sale. Consumers can’t yet buy anything directly through WhatsApp, but it’s a fresh effort on Facebook’s part to find new ways of making money.

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