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How Los Angeles Football Club became one of the hottest tickets in LA

Fans of Los Angeles FC cheer during the first half of a game between the Seattle Sounders and the Los Angeles FC at Banc of California Stadium on April 21, 2019

Fans of Los Angeles FC cheer during the first half of a game between the Seattle Sounders and the Los Angeles FC at Banc of California Stadium on April 21, 2019 Sean M. Haffey/Getty Images

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Despite having only two seasons under their belt, the Los Angeles Football Club has sold out every home game, and remains in the top standings of the MLS, the biggest professional soccer league in the U.S. Marketplace host Kai Ryssdal took a trip down to the Banc of California Stadium, where LAFC is based, to talk with president and co-owner Tom Penn about launching the team, the feature of U.S. soccer, and why a parking lot can make all the difference when you’re launching a major sports brand.

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